Media has a reputation for focusing only on bad news, partially because of the ‘if it bleeds, it leads’ in the public. We’ve all seen traffic tie ups due to “rubber necking” at an accident site. How can we blame the media for doing what people often respond to routinely?
That said, the media, journalists and editors also LIKE ‘good news’ stories. But they aren’t going to do an advertisement for a business. It has to be a truly news worthy subject. Please see two recent examples, some of many we’ve been a part of over the years.
Below is a pick up from another publisher in a different state and part of the nation, of the top-linked story…
Working with a journalist is part art, part science. They are often natural skeptics, but they often want to be fair. There are many possible paths. Getting good news into the press in the first place. Another we’ve seen – played a roll in – is taking even a “bad news” story, turning around and watching it become a good news for MH story.
Questions? Please call or email. We know MH and have worked with the media repeatedly. ##