IMPROVEDSALES MARKETING RECRUITINGCONSULTING
Highlights
ABOUT TONY
OVER 25 YEARS OF PROVEN RESULTS.
The National Association of Realtors.
The Consumer Financial Protection Bureau.
Scores of Industry Professionals.
Walden University doctoral dissertation.
Mainstream media.
These are just some of the third parties that have cited L. A. ‘Tony’ Kovach and the publications his firm produces in positive terms. He is perhaps the top independent expert in his areas of manufactured housing.
Highly praised public speaker.
Experienced in many aspects of manufactured homes.
Over 15 years of written and video praise from those who have worked with Tony on various manufactured home connected projects. Retail. Communities. Production. Finance. More…
One of the largest networks of contacts in the HUD Code manufactured home industry.
No one knows it all. But Tony’s breadth of experience allows him to see what others miss. His practical and pragmatic approach has routinely yielded high ROI results for those who follow his methodology.
Tony and his wife Soheyla Kovach are the managing members of LifeStyle Factory Homes, LLC, which is the parent company to MHProNews, MHLivingNews and various business development other professional, and investment interests.
PROFESSIONAL
BUSINESS DEVELOPMENT & CONSULTING SERVICES
CONSULTING
SWOT = STRENGTHS. WEAKNESSES. OPPORTUNITIES
SWOT = Strengths. Weaknesses. Opportunities. Threats. Operations of every size has obstacles and opportunities. A wise doctor doesn’t diagnose him or herself. Successful professionals hire consultants to have new eyes spot the missing pieces for ever more success. Problems are opportunities in disguise, for those who know how to understand, address, and solve them.
For a fresh look at your operation that includes candid, actionable recommendations, contact Tony and his team.
SALES RECRUITING
LET’S FACE IT. MANUFACTURED HOUSING HAS A REPUTATION, AND WHILE IT’S BASED ON OUTDATED IMPRESSIONS, IT IS WHAT IT IS.
If the manufactured home industry’s reputation was better, if sales were stronger, you’d have great talent lined up at almost every good business’ door. Let us show you how you can turn those lemon image issues into lemonade. Our proprietary and ethical methods routinely yields better performing team members. You don’t have to overpromise or pressure customers. That means your sales turnover is reduced. You'll have happier staff and customers who are more likely to refer your business or location to others.
MH VIDEOGRAPHY & PRODUCTION
VIDEO IN MARKETING IS HOT.
We know manufactured homes and factory-built housing. We have and know your target audiences. We do a wide variety of video styles, and offer options that no local or regional video production company can match. Interviews aimed at Business to Business (B2B) or Business to Consumers (B2C) don't need millions of views. What you want is to impact those who view it. Our system is proven to work and make your videos more practically beneficial. Authentic interviews are just part of the key to our success for clients.
SALES TRAINING
IF YOU’RE PEOPLE ARE WORTH KEEPING, THEN THEY’RE WORTH INVESTING IN.
Third party studies prove training yields more results, increases job satisfaction, and cuts down on turnover.
Sales training is about opening the minds and energizing talented people to do their best. We have a proprietary process that generates results. You supply the talent, hungry to do better and willing to learn, and we’ll show you results. If you need to recruit new sales talent, we have a proven system for that too.
CONTENT CREATION
IN MODERN MARKETING, CONTENT IS KING.
Millions of potential buyers are more sophisticated today. They want to know more before they contact you. The more you can help your prospective customers know before they call you, the more productive each of your contacts can be. We’re the runaway #1 in our niches in manufactured housing professional publishing. We have your target audiences - B2B and B2C. >Simply put: We Sell More Profit$. Call us with your needs and interests.
PUBLIC RELATIONS
THERE IS EARNED MEDIA. THERE IS OWNED MEDIA.
There is free and paid media. You want to maximize all of your media opportunities to maximize your profits. We know this industry, and your prospects. In many cases, you can get more good PR for the same or less than what you’re paying right now. Send us a message or give us a call to learn more.
HUNDREDS OF LINKEDIN, WRITTEN, AND VIDEO... TESTIMONIALS & RECOMMENDATIONS
TESTIMONIALS & RECOMMENDATIONS
Tony “gets it ” when it comes to manufactured housing. He has worked or been involved in almost all phases of the business. Best of luck to Tony in creating more awareness and understanding in this often misunderstood industry.
First Guaranty Mortgage Corporation have been developing our presence in the manufactured home market, growing steadily for 4 years into a good stream of business. Since we began working with Tony Kovach and his MHProNews.com team at the first of the year, our manufactured home business has doubled. Besides benefits from advertising, Tony also made numerous introductions of our team to manufactured home professionals that resulted in an ever faster pace of growth. Our growth means the industry’s sales have grown too; this has been a win-win for our clients and all involved.”
“Tony, Soheyla and their team are always my first call for getting the word out about Legacy Housing’s manufactured home shows. They are excellent at promoting to our targeted industry audience and it shows every time in our post-show attendee analysis. Thanks team MHProNews.com! You Rock!”
“Introducing Tony and what he has done for our firm with his marketing could be summed up with a single word: “Impressive!”…Tony’s efforts resulted in a documented increase from some 2 new inbound calls a day before he started to over 10,000 new inbound lead calls in a single year at that same location. No others…in our market had such a result…Tony accomplished this with the marketing budgets he inherited.”
Tony was utilized as the primary means to promote the 2011 Louisville Manufactured Home Show. As a member of the Show Committee and parent body presenting the Show, I can say we received tremendous value for the monies spent with Tony’s firm. He was enthusiastic and very creative with the promotional aspects and follow up after the Show. I would recommend consideration of his services to MH professionals.
Tony and his company are leading the way for manufacturedhousing to enter the 21st century. He and his staff have put together remarkable educational programs and marketing that are ahead of the time and benefit the industry greatly
Before we accept a dime from a client, or take a new client on, we first have a conversation. We reserve the right to decline clients, and politely turn down possible client work every year. Why?
In part because we know from experience that some clients – if they aren’t truly committed to making necessary adjustments that a SWOT analysis will uncover – aren’t always prepared to make a change. Without a willingness to change, there are no improved results. That’s stating the obvious.
We’d rather say no to a client than take one on that we can’t help them earn far more than the investment in our years of proven services.
Let’s tell you something that ought to be obvious. Telling the truth properly works. We don’t think that you have to spin or exaggerate in order to attract and sell more customers. Be candid about your weaknesses as well as your strengths. We’ll show you how to make your strengths stronger, and how your customers will gladly accept your weaknesses, because there are no perfect people, companies. products. or services.
We believe that if you target better qualified customers, you will still get those more marginal buyers too.
From before 2000 and since, a consistent pattern of success in projects from border to border should tell you this. You can make us your first call or your last call. But if you are serious about business development services and/or consulting, you can’t go wrong by having a 15 minute preliminary call with Tony. Email tony@MHMSM.com or call 832-689-1729.
WE OFFER THAT NO ONE ELSE IN MHVILLE
‘VISIBLE’ AND/OR ‘STEALTH’ SERVICES
An advantage we offer that no one else in MHVille can touch is that we have the top two trade media platforms of their kind. We can often bundle services that makes us very cost competitive.
That said, some clients want some or all services to be stealth, or essentially unpublicized. We do those types of projects too.
Let’s Ad: Message to Marketing & Sales Managers – We’re here to make you more successful. We’re a compliment, not a competitor, to your internal team.
CONTACT TONY
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RATES
TRAINING, SERVICES, & CONSULTING RATES
Our services are competitive to others, but that doesn’t mean we are the cheapest. We aren’t. You will get what you pay for, if we accept you as a client..