L.A. 'Tony' Kovach

Improved Sales Marketing recruitingconsulting

About Tony

Over 25 years of proven results. 

The National Association of Realtors.

The Consumer Financial Protection Bureau.

Scores of Industry Professionals.

Walden University doctoral dissertation. 

Mainstream media.

These are just some of the third parties that have cited L. A. ‘Tony’ Kovach and the publications his firm produces in positive terms.  He is perhaps the top independent expert in his areas of manufactured housing.

Highly praised public speaker.

Experienced in many aspects of manufactured homes.

Over 15 years of written and video praise from those who have worked with Tony on various manufactured home connected projects. Retail. Communities. Production. Finance. More…

One of the largest networks of contacts in the HUD Code manufactured home industry.

No one knows it all.  But Tony’s breadth of experience allows him to see what others miss.  His practical and pragmatic approach has routinely yielded high ROI results for those who follow his methodology.

Tony and his wife Soheyla Kovach are the managing members of LifeStyle Factory Homes, LLC, which is the parent company to MHProNews, MHLivingNews and various business development other professional, and investment interests. 

Professional

Business Development & Consulting Services

Testimonials & Recommendations

 Tony “gets it ” when it comes to manufactured housing. He has worked or been involved in almost all phases of the business. Best of luck to Tony in creating more awareness and understanding in this often misunderstood industry.

First Guaranty Mortgage Corporation have been developing our presence in the manufactured home market, growing steadily for 4 years into a good stream of business. Since we began working with Tony Kovach and his MHProNews.com team at the first of the year, our manufactured home business has doubled. Besides benefits from advertising, Tony also made numerous introductions of our team to manufactured home professionals that resulted in an ever faster pace of growth. Our growth means the industry’s sales have grown too; this has been a win-win for our clients and all involved.”

“Tony, Soheyla and their team are always my first call for getting the word out about Legacy Housing’s manufactured home shows.  They are excellent at promoting to our targeted industry audience and it shows every time in our post-show attendee analysis. Thanks team MHProNews.com! You Rock!”

“Introducing Tony and what he has done for our firm with his marketing could be summed up with a single word: “Impressive!”…Tony’s efforts resulted in a documented increase from some 2 new inbound calls a day before he started to over 10,000 new inbound lead calls in a single year at that same location. No others…in our market had such a result…Tony accomplished this with the marketing budgets he inherited.”

Tony was utilized as the primary means to promote the 2011 Louisville Manufactured Home Show. As a member of the Show Committee and parent body presenting the Show, I can say we received tremendous value for the monies spent with Tony’s firm. He was enthusiastic and very creative with the promotional aspects and follow up after the Show. I would recommend consideration of his services to MH professionals

Tony and his company are leading the way for manufacturedhousing to enter the 21st century. He and his staff have put together remarkable educational programs and marketing that are ahead of the time and benefit the industry greatly

Before we accept a dime from a client, or take a new client on, we first have a conversation. We reserve the right to decline clients, and politely turn down possible client work every year.  Why?  

In part because we know from experience that some clients – if they aren’t truly committed to making necessary adjustments that a SWOT analysis will uncover – aren’t always prepared to make a change. Without a willingness to change, there are no improved results.  That’s stating the obvious.

We’d rather say no to a client than take one on that we can’t help them earn far more than the investment in our years of proven services.

Let’s tell you something that ought to be obvious.  Telling the truth properly works.  We don’t think that you have to spin or exaggerate in order to attract and sell more customers.  Be candid about your weaknesses as well as your strengths.  We’ll show you how to make your strengths stronger, and how your customers will gladly accept your weaknesses, because there are no perfect people, companies. products. or services.

We believe that if you target better qualified customers, you will still get those more marginal buyers too.

From before 2000 and since, a consistent pattern of success in projects from border to border should tell you this.  You can make us your first call or your last call.  But if you are serious about business development services and/or consulting, you can’t go wrong by having a 15 minute preliminary call with Tony.  Email tony@MHMSM.com or call 832-689-1729.

Contact Tony

Sign up for our free x2 weekly email headline news at this link here. https://www.manufacturedhomepronews.com/subscribe-to-headline-industry-news/

Follow Me

Have Questions?

Training, Services, & Consulting Rates

Our services are competitive to others, but that doesn’t mean we are the cheapest.  We aren’t. You will get what you pay for, if we accept you as a client..

Our Latest News

We are #1 in manufactured home professional and lifestyle news and analysis.

Latest From MHLivingNews.com

Manufactured Home Living News

Manufactured Home Residents, Small Businesses, Affordable Housing Advocates, and Investor Alert

During a widely acknowledged affordable housing crisis, one would normally imagine that affordable housing would be doing very well. While some segments may be performing …

Read More →
Manufactured Home Living News

Manufactured Homeowners, Shoppers Alert – Manufactured Housing’s Barack Obama Moment

When you strive to tell the truth as you know it, consistency becomes easy. Former President Barack Obama is beloved by millions. Others opposed his …

Read More →
Manufactured Home Living News

Reviewing CBS News Report, “Long Live the Mobile Home”

“So, the McMansion is dead, long live the mobile home?” That was the question CBS Sunday Morning asked designer Jennifer Siegal – who is known …

Read More →
Manufactured Home Living News

HUD’s/Urban Institute’s Edward Golding Knew, Because Manufactured Housing Institute’s Lesli Gooch Told Him

First, the good news. Then, we’ll follow the good news up with what’s problematic. This will be systematic: quotes, facts, and eye-opening insights. “People live …

Read More →
Manufactured Home Living News

“Illegal Taking” Lawsuit, Rent Control Challenge, Kurt Kelley, NPR, Manufactured Housing Review

Rent control is a hot topic in the U.S. as well as in Canada. It is an issue for those in apartments or other forms …

Read More →
Manufactured Home Living News

Manufactured Home Community Leader Discusses – Manufactured Housing Insanity?

What follows below is a letter to the editor of MHLivingNews from a community resident-leader. It is worth mentioning that this person has lived and …

Read More →
Manufactured Home Living News

Frank Rolfe Says “Why You Should Never Build A Mobile Home Park” – Seriously? Fact-Check and Analysis

There is no date on the article, but it appeared in a Google search on a topic that is relevant to the manufactured home industry …

Read More →
Manufactured Home Living News

Bacon’s Rebellion, George Mason University – Struggle for Affordable Housing, HUD, and the Manufactured Homes “Enhanced Preemption” Coverup

The truth has been hiding in plain sight for years. But politics, the revolving door, and other factors have kept Americans – living in one …

Read More →
Manufactured Home Living News

Zillow Home Buyer Trends Compared Conventional, Townhouse, Mobile or Manufactured Homes, Condos, and Duplexes

The data found below from the Zillow Group comes from their 2016 and 2018 research surveys of home buyer desires and actual purchases. By showing …

Read More →
Manufactured Home Living News

Understanding the Truth About Manufactured Home Customer Satisfaction – Interviews, Surveys, Focus Group Videos, and Expert 3rd Party Research

For several years in our Inside MH Road Show series of videos, MHLivingNews interviewed politicos, experts, but also homeowners of various builders of manufactured homes. …

Read More →

Latest From ProNews.com

Manufactured Home Pronews

Supreme Court Takes Up Challenge to CFPB, plus Manufactured Home Investing, Stock Updates

Manufactured Home professional News Two centerpieces of the Obama Administration era are under legal challenge. NPR and other media outlets report a challenge to the …

Read More →
Manufactured Home Pronews

“Going Mobile,” “Midas Mike,” “Okay, Trailer Park it Is” – CBS’ NCIS Spoofs Manufactured Home Community Living, Including Frank Rolfe Type Character

Manufactured Home professional News According to TV Series Finale, 11.194 million people viewed season 17, episode number 3 of CBS’ popular “NCIS” show. As that …

Read More →
Manufactured Home Pronews

Examples of Manufactured Home Factory Workers From a HUD Code Manufactured Home Builder

Manufactured Home professional News Earlier this week, MHProNews invited 3 factory builders to provide comments on a topic raised by statements reported by CNBC that …

Read More →
Manufactured Home Pronews

Frank Rolfe, Impact Communities, Sparking Calls for National Rent Control, Mainstream News, Elected Officials React

Manufactured Home professional News   The tragicomedy connected with several leading organizations in manufactured housing is made evident by mainstream media reports like this one …

Read More →
Manufactured Home Pronews

Body of Evidence, Federal Trade Commission (FTC), Manufactured Housing Institute Staff, Gaslighting – the Growing Case

Manufactured Home professional News On July 24, 2019 “The FTC’s $5 billion civil penalty against Facebook for violations of an earlier FTC order is record-breaking …

Read More →
Manufactured Home Pronews

Unconventional Solution Succeeds, Says President Trump, plus Manufactured Home Investing, Stock Updates

Manufactured Home professional News Brexit now looks hopeful, as a tentative deal has been reached, even though Britain’s Nigel Farage doesn’t like it. It sounds …

Read More →
Manufactured Home Pronews

President Trump’s Executive Orders Vindicate Longstanding MHARR Position

Manufactured Home professional News   Washington, D.C., October 17, 2019 – President Trump has issued two new Executive Orders (EOs) copies attached designed to stop …

Read More →
Manufactured Home Pronews

HUD Code Manufactured Home Production Declines Once Again in August 2019

Manufactured Home professional News Washington, D.C., October 3, 2019 – The Manufactured Housing Association for Regulatory Reform (MHARR) reports that according to official statistics compiled …

Read More →
Manufactured Home Pronews

MHARR Questions HUD Leadership, HUD/SAA Funding Disparities

Manufactured Home professional News More Questions and Confusion Surround HUD Program Leadership The HUD manufactured housing program conducted the latest in its ongoing series of …

Read More →
Manufactured Home Pronews

Comparing Manufactured Home Industry Trade News Claims, MHInsider, MHReview, EducateMHC, George Allen Says “Gaslighting” – What Data, SPJ Reveals

Manufactured Home professional News An important need for a successful business, per experts, is accurate information. Without accurate information, some businesses would over time fail. …

Read More →

Latest From Masthead

Masthead

Virtue Signaling, George Soros, Mainstream Media’s Conundrum, and Affordable Manufactured Housing

  “Politics Makes for Strange Bedfellows.” Origin, William Shakespeare, who wrote “Misery acquaints a man with strange bedfellows” from The Tempest, per Politics Web. “There’s …

Read More →
Masthead

Exposé – Darren Krolewski – Datacomp, MHVillage, MHInsider – Marketing Claims, Fact-Check Infographic, and Analysis

Most professionals don’t like being deceived, especially when it comes to their money, investments, and business interests. That’s a safe statement without doing an opinion …

Read More →
Masthead

Making Affordable Manufactured Housing Appealing and Great Again

Actions speak louder than mere words.   Let me give a personal example in order to make a point that will relate to many others …

Read More →
Masthead

Choke Points – Reality Checks, Humility, Affordable Housing, Political Economics, and Manufactured Homes = Dark Opportunities

Axioms and pithy quotes are useful precisely because they convey much in a few words.   “It is always darkest before the dawn.” “When I …

Read More →
Masthead

In God We Trust. All Others Should Supply Evidence.

It is easy for some to get the mistaken impression that MHProNews has become obsessed with spotlighting only bad stuff occurring in and too the …

Read More →
Masthead

Manufactured Housing Industry’s Opportunities and Obstacles – Executive Summary

  Food, water, clothing, and shelter.  These describe the 4 essentials for human life. Additionally, some mention living-related items such as – health, sanitation, transportation, …

Read More →
Masthead

“One Giant Leap,” Genuine Competition, Deep Fakes, Affordable Housing, Unlocking Manufactured Home Potential

50 years ago, on July 20, 1969, President John F. Kennedy’s vision for putting an American on the moon was fulfilled. It was in a …

Read More →
Masthead

Smoke, Mirrors, Razzle Dazzle vs. Measurable Performance and Profitable Results

The truth can be painful.  Few adults have lived such a trouble-free life.  Most of us have personally known – or at least know of …

Read More →
Masthead

America – the Story of US – Declaration of Independence

Millions of Americans were taught or acquired a sanitized or weaponized view of American history. Even those of us who focused on history in high …

Read More →
Masthead

Surprising Non-Partisan Revelations, Opportunities, Controversies Could Decide 2020 Campaigns – Affordable Housing, Antitrust, Wealth Inequality, and Manufactured Homes

  Senator Cory Booker (NJ-D), 2020 Democratic Presidential hopeful, President Donald J. Trump, and Vice President Mike Pence have used a similar phrase. “Enforce…the law.” …

Read More →
Scroll to Top